Context
Unstoppable Domains, a Web3 company focused on digital identity, was launching its new iOS app — a mobile experience designed to let users manage NFT domains, create profile cards, and log in to Web3 apps on the go. The promo video needed to introduce the app and communicate its value across social platforms.
Unstoppable Domains, a Web3 company focused on digital identity, was launching its new iOS app — a mobile experience designed to let users manage NFT domains, create profile cards, and log in to Web3 apps on the go. The promo video needed to introduce the app and communicate its value across social platforms.
What Was Needed
The team needed a visually engaging promo video that highlighted the app’s key features without using screen recordings. The video had to feel modern, dynamic, and on-brand, clearly showing how the app works while building excitement for the launch across platforms like YouTube and Twitter.
The team needed a visually engaging promo video that highlighted the app’s key features without using screen recordings. The video had to feel modern, dynamic, and on-brand, clearly showing how the app works while building excitement for the launch across platforms like YouTube and Twitter.
The Work I Did
I worked closely with the Head of the Mobile Team, using UI designs provided in Figma to build the video entirely with motion graphics. I adapted and animated the static UI assets to create clean, intuitive sequences that showcased core features such as domain management, profile cards, and seamless Web3 login. Throughout the process, we went through several rounds of feedback to refine pacing, transitions, and overall flow. I finalized two platform-specific versions: a widescreen cut for YouTube and a square version optimized for Twitter, adding music to support the visuals.
I worked closely with the Head of the Mobile Team, using UI designs provided in Figma to build the video entirely with motion graphics. I adapted and animated the static UI assets to create clean, intuitive sequences that showcased core features such as domain management, profile cards, and seamless Web3 login. Throughout the process, we went through several rounds of feedback to refine pacing, transitions, and overall flow. I finalized two platform-specific versions: a widescreen cut for YouTube and a square version optimized for Twitter, adding music to support the visuals.
Outcome
The final promo delivered a polished, motion-driven introduction to the iOS app that clearly showcased its key features without relying on screen recordings. Delivered in platform-optimized versions, the video launched successfully across social channels, communicating the app’s value while building excitement around the new iOS release and staying true to Unstoppable’s brand.
The final promo delivered a polished, motion-driven introduction to the iOS app that clearly showcased its key features without relying on screen recordings. Delivered in platform-optimized versions, the video launched successfully across social channels, communicating the app’s value while building excitement around the new iOS release and staying true to Unstoppable’s brand.